2010 was Headbox’s 3rd year on the web and we’re really happy with the progress that has been made over the last 12 months. On the outside our humble little co-creation community may not look like much but inside a whole range of projects and developments have taken place.
It’s been a fun and exciting year with many highlights, here are 4 of my personal hi-points:
Lynx Twist
In 2008 we ran a co-creation workshop in New York City with some Headboxers from the US and the UK. They were tasked with coming up with a new variant to add to the Lynx range… Fast forward 2 years and Lynx Twist, the first ever entirely co-created product, hits the shelves.
Everything behind the product, including the name, was created, developed and designed in the New York workshop. The Headboxers involved should be very proud of themselves, it’s not everyday that you get a product released!
It was a long 2 year wait but it’s amazing to see another Headbox product in stores (the first was Tango with Added Tango), let’s hope there are some more to come in 2011!
Headboxers Moving on to Bigger & Better Things
In the grand scheme of things 3 years isn’t a very long time… however when you’re in our line of work you see a lot people come and go. This is why we always get so excited when we hear our members are doing something amazing… Especially when working with HB might have helped them achieve it!
Whether it’s getting a great job, going on an incredible adventure, going to Uni, setting up a business venture, showcasing creativity or winning something amazing… we always love to hear what you’re up to.
Without naming names, 2010 has been a great year for Headboxers doing amazing things and we’re fully expecting you to keep on surprising us in the future.
Ideas, Ideas, Ideas, Ideas
A lot of our projects this year have revolved around you guys coming up with ideas for global brands to put into practise. We have thrown some seriously tough briefs at you and every time you have managed to smash them out of the park.
Just when I think the briefs been too hard or too obscure you give us some ideas straight from the heart of leftfield. The brands we have been working with have been blown away by your creativity and originality.
So a big pat on the back for all of you who have taken part! Well done you!
Headbox.com
If you don’t like technical mumbo jumbo look away now.
It’s not easy building a co-creation community, mainly because it’s a trial and error process. Sometimes we get it right, sometimes we get it wrong… But as 2010 comes to a close I think everyone hear at HBHQ is happy with how the website works and looks… and we hope you are too!!
Over the last few weeks we have made some massive improvements that will hopefully help you manage your projects and tasks a lot more easily. We aren’t going to be resting on our laurels though; we will continue to improve the co-creation platform in 2011. We have some great ideas in mind that we can’t wait to put into action.
So there we go, 2010 in a little nutshell, bring on 2011… time for us to get bigger and better all over again.
Oh and one final thing… if you’re a Headbox member and have never applied or been able to get on a project please don’t give up hope! We really want to get as many new people as possible involved in projects in 2011 so please apply for everything and anything!
Have a very Merry Christmas and see you in 2011,
Matt