At Play we are focused on curating guest experiences through unique and targeted entertainment to challenge the status quo; delivering reimagined corporate events, brand activations, conferences, socials and weddings. We represent over 400 music and non-music premium entertainment solutions across 30 categories; the largest of live and non music entertainment across New South Wales, Victoria and Queensland. Each evokes a multi sensory experience, producing iconic events and memories everlasting.

This event has three main objectives: to promote fun networking and the founding of connections, educate attendees on Headbox’s product, and increase brand awareness. Headbox Connect event is an exciting opportunity for the company to engage with their clients and showcase their emerging partner venues along with external suppliers. The event is designed to create a lively atmosphere and an opportunity for networking while also promoting product education and brand awareness.

To enhance the event, a range of premium entertainment solutions were proposed, including a female DJ, an open photobooth, a tarot reader, an electric violinist, and an acrobat performance. These solutions were specifically chosen to offer non-music related entertainment, to generate curiosity, and to capture the attention of the guests. The entertainment solutions were executed seamlessly at the event, from the Champagne chandelier upon entrance to the open photobooth that provided engaging opportunities for guests to interact with roving hosts. Post-event feedback reflected a resounding success from the Headbox team, with the CEO expressing gratitude for the contribution made by the entertainment team.

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Maven PR teamed up with The Play Agency to bring to life the complexity and bespoke craftsmanship of Macallan Whisky for their Red Collection Launch earlier this May in both Melbourne and Sydney. We were specifically tasked with creating entertainment pieces that embody a sense of luxuriousness and tradition that meets the modern class of Macallan Whisky. The Play Agency team created a Living Red Carpet experience for guests to enter and be ‘wowed‘ by her long train that seamlessly joins her towering dress. She gracefully sways and swirls and greets guests as they enjoy arrival drinks. The Living Red Carpet always makes for a great photo opportunity too! Our musical entertainment of choice was a live DJ accompanied by an electric violinist – A match made in heaven! The selection of music was soulful house with a lower BPM (beats per minute) to create a classy, contemporary and unique mood for guests. The electric violin improvises notes over the top of the DJ, making every song one of a kind. The DJ and Violin combination is beautiful to watch while sipping on a fine Macallan drop!

The one and only Mark Hickey hosted the evening. Mark is a passionate Macallan ambassador who took the guests on a historical and educational tour of the Macallan Whisky journey. He knows all things whisky, and as the guests sat down to a three-course meal, he entertained them with stories and exclusive insights into the Macallan world. Macallan Whisky launched The Red Collection in two states – Sydney Harbour, at a private space overlooking the Harbour Bridge and again in Melbourne CBD at the beautiful Candela Nuevo.

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