Primary

Primary offers a versatile event experience in the heart of New York City’s Financial District, designed for teams and communities that value sophistication, comfort, and connection. Our space has become a trusted destination for everything from intimate executive meetings to high-energy gatherings that bring together leaders across tech, art, wellness, and business. Every detail is intentionally designed to ensure events feel seamless, elevated, and memorable. Our state-of-the-art facilities support a wide range of formats. Teams regularly host corporate meetings, offsites, and leadership retreats in our quieter, focused rooms, benefiting from a calm, luxury atmosphere that sets Primary apart from traditional venues. Our larger open space The Primary Lounge provides an inspiring backdrop for panel discussions, fireside chats, and thought-leadership events, where meaningful connection is at the forefront. Primary has also served as the home for art exhibitions featuring both emerging and established artists, transforming the space into a gallery-like environment that adds depth and creativity to each event. With flexible layouts and refined hospitality, the venue is equally well suited for holiday parties, product launches, networking socials, and intimate VIP receptions. What truly sets Primary apart is our dedicated event team. From planning through execution, we handle every detail—AV, room flow, guest experience, staffing, and day-of coordination so hosts can focus on connection and impact. Whether you’re creating a serene setting for focused conversation or an energetic open-concept experience, Primary provides the ideal environment to bring your vision to life.