How this unique venue gained a new audience and £7.5k more per month

Marketing a multi-purpose venue.

Based in Angel, London, Anomalous Space is a relaxed neighbourhood workspace, studio, and event venue perfect for collaborative team events. The space is designed to feel like a home away from home, so HeadBox users have hired the space for all kinds of creative purposes like photography shoots and video productions, screenings, pop-ups and more.

Anomalous Space is one of those venues where the possibilities are endless. When bookers can hire a home, a flat, a study, an office, a studio, a den, or a psychedelic disco space, the great news is that there is a space for any booker and any event. 

Yet despite the creative potential of the venue, quiet periods , cancellations and unbooked spaces are a challenge faced by every Events team, and Anomalous Space was no exception. What they wanted to see was more corporate event enquiries to fill the gaps in their calendar. That’s why the team chose the Lead Feed.

Filling empty spaces in 3 messages or less

When it comes to the Lead Feed, you only get out what you put in - the users who win the most events are the teams who log in regularly to check for new events, and who are creative in their approach to potential bookers. For any venue with an empty space, an engaged audience of potential bookers is a lifesaver.

"Like any venue, some of the biggest risks to our business are last-minute changes, cancellations and quiet periods. We use the Lead Feed every day to fill empty spaces."

Since August 2022 Antony has become one of the Lead Feed’s most active users, responding to 100% of all matching event enquiries. This works out at around 2-3 messages per day - a small time investment with a potentially huge return.