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When Sprinklr approached HeadBox to orchestrate their inaugural executive event, they had a clear mandate: bring "The Power of Human and AI Collaboration" to life in a way that would resonate with C-Suite leaders. But this wasn't just about hosting another corporate gathering—they needed an experience that would position them as the definitive leader in AI-native enterprise solutions.

When Hotjar envisioned HOTSAUCE for November 2-3, 2023, they weren't just planning another tech conference. They wanted to create a flagship event that would transform how product, marketing, and e-commerce professionals think about digital experiences—a place where empathy meets strategy and collaboration trumps passive learning.The ambitious goal was to bring together innovators and thought leaders at New York City's iconic Javits Center for two days of immersive content that would challenge conventional thinking about user behavior, design, and the rapidly evolving digital landscape.