Location
Across the UK
Venue type
Hotel

How Apex Hotels found a team that just gets the brief

Apex Hotels' portfolio spans some genuinely distinct event spaces — the sleek, exclusive-use Full Restaurant & Bar at Apex City of London, the elegant La Belle at Apex Waterloo Place in Edinburgh, and the light-filled Atrium at Apex City of Bath. Twelve months into working with HeadBox, the events team says it's been one of the best decisions they've made.
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Teresa Duncan
Senior MICE Sales Manager
The problem

Different cities, different spaces, one standard to meet

From a 300-capacity restaurant takeover in the City of London to an intimate private dining room in Edinburgh to a flexible atrium event space in Bath, Apex Hotels needed a partner capable of understanding the nuance of each brief — not just passing enquiries along, but genuinely getting what each event and each venue needed.

"It's been absolutely amazing. One of the best decisions we made to sign up to HeadBox."

The solution

The solution

A team that understands the brief, not just the booking

Over the past 12 months, that's exactly what the HeadBox team has delivered — a group of people who take the time to properly understand each enquiry before it lands with the venue.

"Nadia, Jack, the team, Ryan, Molly, everyone is very supportive, but they understand what they're doing. They get the client brief. It's such an amazing experience."

That attentiveness has meant fewer mismatched enquiries and a much smoother process for the events team across all three properties.

The results

A partnership Apex Hotels wants to keep building on

Twelve months in, the relationship has become one the team is keen to continue investing in.

"I'm really looking forward to continuing for the next 12 months and beyond."

For Apex Hotels, HeadBox has proven itself not just as a lead source, but as a genuine extension of the events team.

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