Building a brand across two venues
Bubba Oasis venues are relaxed, offering a unique experience that combines casual dining, music, entertainment and art in one place - now in two locations! The biggest challenge for a new venue is quickly building a large customer base who will book out the venue across the whole week.
Bubba Oasis came to HeadBox as a new venue on the scene, hoping to build brand awareness among HeadBox’s audience of event bookers, and ultimately fill out the venue with a steady stream of customers.
“As a new business, we were looking for a way to find new bookings and get new clients into the venue on those less busy days.”
Be the first to know about new events
Rather than wait for new customers to find the venue, Bubba Oasis used HeadBox to tap into a live feed of upcoming event briefs. This allows the Events team to focus on proactively filling gaps in their calendar, rather than waiting for inbound enquiries to come in.
“Rather than just cold calling people, we know if we have availability and what it is they’re looking for before we contact them, and then we know if it’s going to fit for us and our business.”
With HeadBox, the Events team at Bubba Oasis is able to check for upcoming availability and then look for events that match their venue.
“I use HeadBox pretty much every day. I’ll log on first thing and see what’s built up overnight. I then check the HeadBox every 2 or 3 hours because it does constantly update with great events.”
A strategic sales approach that works
The team at Bubba Oasis are a real HeadBox success story, using the HeadBox to fill their venue with a steady stream of clients, even on quieter days.
“One of my favourite things about HeadBox is that we can use it to fill our less busy days. I can put a search filter on, put in Monday to Wednesday and then it will just show me the events that are coming up on those days.”
And as there is a high volume of events being added to the platform all the time, there were some additional, unexpected benefits to using the HeadBox, too.
"We’ve had really good results from the HeadBox with things like Christmas parties and summer parties. I found that there’s enough leads that I can actually choose which events are best suited to our two venues in Islington and Clapham.
I’d recommend the HeadBox because it’s easy to use and there really are great benefits if you use it the right way."
For Bubba Oasis, HeadBox has helped the team to proactively fill gaps in their calendar, finding upcoming events that suit both their venues in Clapham and Islington. Rather than cold calling and generating leads manually, the team can simply choose the best events and book them straightaway, boosting revenue by up to £29k in one month.
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