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Clermont Hotel Group operates 16 hotels across central London, with a combined capacity of 7,000 guests and 101 event spaces ranging from Grade II-listed period rooms at The Royal Horseguards to skyline-view spaces like the Tower Suite at The Tower Hotel. With a portfolio this varied, helping event planners properly visualise each space — its scale, light, and character — through photography alone was a persistent challenge.
As CHG launched its dedicated Clermont Meetings & Events brand and digital booking platform, the team wanted a way to bring that scale and detail to life for planners browsing and comparing venues online, often before any direct contact had taken place.
CHG partnered with HeadBox to roll out 3D Tours across its meetings and events website, giving planners an immersive way to explore venues at their own pace.
"Working with HeadBox 3D Tours has been a really positive experience for Clermont Hotel Group. The team made the whole process easy and are great to work with. The quality of the 3D tours is excellent. The tours give event planners a genuine feel for our venues in a way that photos just can't, and it's been a fantastic addition to the CHG Meetings and Events website."
Rather than treating the tours as a standalone add-on, the team embedded them directly into digital proposals — meaning prospective clients can move through a space visually while reviewing the same package and pricing details. The tours are also shared directly in response to enquiries, helping the CHG team answer practical questions about layout and atmosphere before a planner even has to ask.
Since adopting HeadBox 3D Tours, CHG has seen the tours become a genuine part of how it sells its spaces — not just how it displays them.
"The tours are now a valuable part of our sales process. We've integrated them into our digital proposals, allowing prospective clients to explore the venue as they're reviewing our event packages and pricing. It brings the space to life, helps clients visualize their event, and often answers questions before they even ask them. Alongside sharing the tour directly with enquiries, it's made our proposals much more engaging and has helped move conversations forward more quickly."
For Clermont Hotel Group, the investment has paid off in both engagement and conversion.
"Overall, it's been a great investment and offers excellent value for money. We'd happily recommend HeadBox 3D Tours to any venue looking for an effective way to showcase their space, generate more enquiries and improve conversion."
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