HeadBox Host

The problem

Too big to picture from a floorplan

Excel London's Event Halls are a genuine blank canvas — column-free, divisible with floor-to-ceiling partitions, and able to hold up to 68,750 people standing. Add in the rest of the venue's suites, halls, and auditoria, and clients are often trying to plan an event in a space they've never physically stood in.

"I think HeadBox's 360 tool has really helped get people to understand Excel better. We're such a big venue so sometimes you kind of need to see the spaces before you understand the flow and what's next door and how you get from one side of the venue to the other."

Without seeing it in person, it's hard for a client to grasp the layout, the flow between halls, or how their event would actually sit within the space.

The solution

Targeted deep links and flexible virtual exploration

To help planners visualize the massive footprint and understand the flow of the venue, Excel London implemented HeadBox's 360 tool. Rather than guiding clients step-by-step through a digital replica of the vast campus, the sales team can now use deep links to drop clients directly into the exact hall or suite they are considering.

"And it's really helped us be able to send... these deep links where you can send people straight to the exact location that you're at without having to walk them through the whole space."

This technology has fundamentally changed how the team interacts with clients by empowering them to work entirely on the client's schedule. Instead of coordinating and booking a 30-minute meeting just to walk through every space, reps can simply send the targeted 360 model via email. This gives planners the flexibility to explore the spaces, understand the layout, and see exactly what is next door whenever it suits them best.

The results

A modern, more effective sales toolkit

For a venue with as much ground to cover as Excel London, the 360 tool has replaced older, harder-to-navigate resources with something clients actually want to use.

"And then I think it's just been such a way of modernizing the previous resources that we had, and it's just helped elevate all of our sales efforts. It's been really good."

For Excel London, HeadBox has made it far easier to help clients understand a huge venue — without needing them to set foot in it first.

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Understanding the scale of Excel London without a site visit

Diana Frederiksen

Head of Business Development

Too big to picture from a floorplan

Targeted deep links and flexible virtual exploration

A modern, more effective sales toolkit