Building credibility in a new market
The Goldsmiths Centre is well-known among their core audience - jewellers, silversmiths and other professional in the sector - and attracts a good number of corporate events each year from their key market.
“We mostly do corporate events but we’re looking to get into the weddings market and private hire. We have been using the HeadBox for about a year and a half.”
With so many incredible spaces, the Events team were keen to attract a more diverse range of events to truly maximise the venue’s potential. We love a challenge at HeadBox, and our mission is to bring people and spaces together to make brilliant things happen.
HeadBox + Goldsmiths Centre = a match made in heaven.
Getting your strategy straight
With their sterling reputation, The Goldsmiths Centre will continue to attract inbound enquiries from its loyal audience. To build a reputation in new event categories, the Events team needed to get creative and proactively search for events in those categories.
“HeadBox has helped us decide what type of events we want to get during what periods. In our quiet periods, like when we know that corporate clients are away, in August for example, we can select private hire bookings or summer parties.”
Filling gaps in a venue’s calendar is the most common reason that our venue clients say they love HeadBox. No matter what type of venue you’re running, it’s the challenge that every venue has in common. And it also happens to be the reason that the Lead Feed so quickly becomes part of everyday life.
“I use the HeadBox every day. Normally, with private hire bookings, people tend to send enquiries in the evenings so first thing when I go in, I go through all the notifications that we’ve received.”
Consistency is crucial for venues using HeadBox. As the saying goes, the early bird gets the worm. Our most consistent users who log in every day (or even multiple times per day) are usually quickest off the mark when a new event comes in. “HeadBox has helped us decide what type of events we want to get during what periods. In our quiet periods, like when we know that corporate clients are away, in August for example, we can select private hire bookings or summer parties.”
Filling gaps in a venue’s calendar is the most common reason that our venue clients say they love HeadBox. No matter what type of venue you’re running, it’s the challenge that every venue has in common. And it also happens to be the reason that HeadBox so quickly becomes part of everyday life.
“I use HeadBox every day. Normally, with private hire bookings, people tend to send enquiries in the evenings so first thing when I go in, I go through all the notifications that we’ve received.”
Consistency is crucial for venues using HeadBox. As the saying goes, the early bird gets the worm. Our most consistent users who log in every day (or even multiple times per day) are usually quickest off the mark when a new event comes in.
Saving time with the right technology
The best thing about the HeadBox is that it is so quick to see results. When it comes to more established venues that are well-known in their space, the HeadBox allows them to actually choose the events they would like to host. This is a fantastic tool for any venue looking to proactively enter a new event category or to find a new, untapped audience.
"We got really good results from the HeadBox. Within the first week we had two confirmed bookings. My favourite thing about it is being able to filter based on our requirements and being able to reply to only the enquiries that actually work for the venue, which saves a lot of time for a small team like ours."
The Events team at Goldsmiths Centre are a team on a mission - they know their strategy and they’re showing other venues how to leverage technology to get the job done.
“I’d recommend HeadBox because it’s very easy to use, you get really good enquiries - there’s a variety there as well - and you can personalise it so it works for your venue. There’s something for every venue.”
It sounds like Simona’s ready to log back in and find new enquiries for her venue, so we’ll leave her to it for now. We know the team at The Goldsmiths Centre will be closing many more bookings via HeadBox.
.png)
.png)
.jpeg)
.png){kind=small}
.png){kind=small}