The King Suite alone can flex from a 400-person classroom setup to an 800-person theatre-style conference or a 1,000-guest dinner, and that's just one room in a much bigger venue. Filling spaces at that scale, consistently, means working with a lot of different partners and platforms — and it's easy for those relationships to feel transactional, distant, or hard to reach when something needs sorting quickly.
"Really easy, really approachable, they're very friendly."
For the events team at Hilton Birmingham Metropole, having a platform that felt like an extension of their own team — rather than another account to manage — made all the difference.
With HeadBox, the Hilton Birmingham Metropole team gets more than a lead feed — they get a point of contact who's willing to put in the face time. Whether that's a call to talk through a tricky enquiry or making the trip to meet in person, the relationship goes beyond a typical supplier arrangement.
"...they're happy when I come to London randomly, I can come and meet you."
That accessibility means the team can raise questions, flag issues, or talk through strategy whenever they need to, confident they'll get a straight answer.
For a venue managing thousands of guests across dozens of event types, having a platform partner who's transparent and easy to reach has made the day-to-day simpler — and the relationship one the team is glad to have.
"...yeah, I think really open and honest."
For Hilton Birmingham Metropole, that combination of scale and service is exactly what's kept HeadBox part of how they fill their calendar.
.png)
.png)
.png){kind=small}
.png){kind=small}