How a creative community venue increased bookings by more than £62k

Building the brand beyond Hackney

With its nature-inspired design and beautiful garden, this venue is a no-brainer for any environmentally-minded East Londoner - but the team were hoping to reach a new audience and increase bookings in quiet periods. 

The team at House of Transformation hosts cultural and educational community events as well as offering hire options for private parties, meetings, workshops and away days. Bookers will get a real home away from home feel, bringing a unique twist to corporate events. 

There is huge potential in London for a venue like the House of Transformation, especially when it comes to creative bookings like away days, private dining events, product launches and pop-up events. It’s crucial that venues leverage as many potential channels as possible to reach the largest available audience.

A creative solution for a creative venue

The team at House of Transformation uses Lead Feed to receive notifications every time a relevant event enquiry is available. They log in each day to see what bookers are looking for and to respond to any enquiries that work for their venue.

The best part is that, as the House of Transformation is such a flexible, creative space, there are plenty of great enquiries available in the Lead Feed for the team to benefit from. All they need to do is send a proposal.

"Having access to relevant upcoming event enquiries gives us the power to pitch to new potential clients. It's such a quick and easy way to build brand awareness."