As Incipio Group’s portfolio continued to grow, the Events Team needed a more efficient way to showcase their venues to prospective clients — particularly those planning events from overseas or unable to visit in person.
For many event organisers, understanding a space’s layout, flow and possibilities is a crucial part of the decision-making process. However, repeated site visits can be time-consuming for both venue teams and clients, especially when planners need to revisit spaces to confirm branding, production requirements or event setups.
Incipio Group needed a solution that could bring the venue experience to clients wherever they were, while making the planning process smoother from enquiry through to event delivery.
Incipio Group invested in HeadBox 3D Tours to create immersive, interactive virtual experiences of their venues.
The quick and simple shoot process allowed the team to capture their spaces with minimal disruption, while the fast turnaround meant tours could be shared with clients almost immediately.
"I couldn’t recommend investing in HeadBox 3D Tours more highly. The shoots are quick and easy to set up, and the finished tours are always delivered back to us incredibly fast."
The tours now allow prospective clients to explore Incipio Group’s venues remotely, helping them visualise spaces before booking. They also provide event planners with a practical tool for organising layouts, branding and setup requirements without needing multiple venue visits.
HeadBox 3D Tours have become an essential sales and planning tool across Incipio Group — not just for the Events Team, but across multiple departments within the business.
The tours help the group showcase venues to international clients, particularly important given their proximity to major exhibition centres, while giving planners greater confidence when preparing events remotely.
“The tours have become a vital sales tool for not only the Events Team at Incipio Group, but across multiple departments within the business.”
By reducing unnecessary site visits and improving the client experience, the tours help Incipio Group deliver a smoother, more efficient event planning journey.
As Incipio Group continues to expand its venue portfolio, HeadBox 3D Tours will remain a key part of launching and marketing new spaces.
“We plan to continue investing in HeadBox 3D Tours for all new openings, as we’ve found them incredibly useful, efficient, and easy to use. I would happily recommend them to anyone considering it.”
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