Location
Marylebone
Venue type
Fine Dining
How a London pub gained more bookings after reopening
Frankie Woodgate, Events & New Business Director, explains how the team at the Italian Greyhound used HeadBox to rebuild momentum after reopening.
Picking up where they left off
Back in 2021, we caught up with Frankie Woodgate, Events & New Business Director, to find out how HeadBox is helping the venue to regain momentum after the pandemic.
If you run a venue in London, you’ll be all too familiar with a jam-packed diary from Thursday through to Sunday. Monday to Wednesday is a challenging time in any venue’s calendar. Monday to Wednesday after a national lockdown? That’s another kettle of fish entirely.
The Italian Greyhound used HeadBox to rebuild demand for their venue, so they could fill gaps in their calendar and maximise their revenue as efficiently as possible.
Event enquiries are on tap at this pub
“HeadBox has helped me solve the problem of filling gaps in the calendar as you can easily search for events by date and capacity. I use the HeadBox daily, probably between two times and 20 times daily depending on how active the feed is.”
With up to 20 visits per day, Frankie might just be one of the HeadBox's most active users. What brings her back to the platform time after time, day after day?
“I reach out to leads as quickly as I can. I might look again if something has been cancelled or a date has changed, then I would go back in and take a look at what I might have missed if we weren’t able to accommodate it previously.”
Thanks for the tips, Frankie - when you work in meetings and events, things change rapidly. We’re delighted to hear that HeadBox helps The Italian Greyhound to quickly fill gaps in their calendar, whether that’s because they’ve received a cancellation or it just happens to be a Monday in January.
Quick wins across the board
The Italian Greyhound recently reopened after the UK lockdown lifted. It’s been a difficult time for so many of our venue clients. The Italian Greyhound is already beginning to see their efforts rewarded since picking up where they left off with HeadBox.
“The results from HeadBox since we reopened a few weeks ago have been a couple of ongoing conversations with events, but we have also confirmed a booking for this coming Saturday that only went on the Lead Feed yesterday.”
Italian Greyhounds are known for their speed, despite their small size - not unlike this ambitious London pub! We love to see new events being turned around in less than 24 hours by the ambitious and proactive venues who use HeadBox. It’s great to see our clients utilising technology to supercharge their sales processes and bring brilliant events to life.
"It’s really easy to navigate. You can select events by date, by capacity, and also by budget. I would recommend the Lead Feed to other venues as it’s simply a really great way of generating new leads for events."
For any pub or restaurant, one of the biggest challenges is last-minute changes and cancellations. Using HeadBox helps the Events team at the Italian Greyhound to quickly respond to these changes and find new, warm leads - a quick and easy way to avoid empty spaces. We couldn’t be more proud of Frankie and the team at The Italian Greyhound for their triumphant return after the lockdown. Go get ‘em!
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