Location
Oval, London
Venue type
Stadium

How an iconic London stadium turned enquiry overload into a full events calendar

The Kia Oval, home of Surrey County Cricket Club and one of London's most iconic sporting venues, offers everything from grand conference suites to rooftop bars with skyline views. With such a varied portfolio of spaces to fill around the cricket calendar, the venue turned to HeadBox to keep a steady, relevant flow of enquiries landing in its inbox.
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Ben Price
Conference and Events Account Manager
The problem

Filling a stadium's worth of spaces, all year round

The Kia Oval isn't just one venue — it's dozens. From the England Club, the largest purpose-built conference room in the JM Finn Stand accommodating up to 700 guests, to the India Room's private terrace overlooking the pitch, to Sylvester's Bar's rooftop views across the London skyline, the stadium has a space for almost every brief: conferences, private dining, weddings, parties, and everything in between.

"My experiences with HeadBox are always really positive, always a very friendly voice on the end of the phone or an email."

That variety is a huge strength, but it also means a huge challenge — matching the right enquiry to the right space, consistently, without the process becoming a full-time job in itself. With match days to work around and a stadium full of different rooms to sell, the team needed a reliable source of relevant, high-quality leads to keep every space earning its keep.

The solution

A steady stream of the right enquiries, without the chase

Using HeadBox, the events team at the Kia Oval gets a live feed of enquiries that can be matched against whichever space suits the brief — whether that's a 700-person conference in the England Club, an al fresco summer meeting on the India Room's terrace, or a drinks reception with skyline views at Sylvester's Bar.

"...it's always really, really nice to get loads of business from them, loads of enquiries, whether we can do them or not, it's always a really nice reception..."

Rather than chasing leads, the team can be selective and proactive, submitting proposals for the events that best fit each room, while HeadBox's Lead Gen Suite keeps the pipeline full in between.

The results

A trusted partner and a full diary

The relationship has become a dependable part of how the Kia Oval fills its calendar — bringing consistent enquiry volume, a responsive service, and a genuine sense of partnership.

"...and yeah, absolutely couldn't recommend them enough."

For a venue with as much space — and as much potential — as the Kia Oval, HeadBox has become the easiest way to turn that potential into bookings.

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