Location
Glasgow
Venue type
Hotel

How two Glasgow hotels turned virtual tours into real bookings

Kimpton Blythswood Square Hotel and voco Grand Central Glasgow, an IHG Hotel, offer two very different kinds of event space in the heart of the city — from the period glamour of The Salon and Penthouse terrace at Blythswood Square, to the grand, 400-guest ballroom at Grand Central. Showcasing both properties to enquiring clients used to mean getting them through the door. HeadBox's 3D tours have changed that.
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Gillian Nicol
Cluster Sales & Marketing Executive
The problem

Two properties, twice the work to show them off

Between the two hotels, the events team has a genuinely varied portfolio to sell — The Salon's 180-capacity function room, the Penthouse's outdoor terrace for up to 30, and Grand Central's Grand Room, which flexes from a 248-seat cabaret to a 400-guest dinner. Helping a client choose the right space, across two separate buildings, traditionally meant arranging in-person visits before anyone could really say yes.

"We love using the 3D tours over both our properties, it's actually really beneficial, we've had a couple of site visits, just part two site visits and it's great to use that to ensure spaces."

That's valuable time for both the client and the events team — time that isn't always available, especially for enquiries that haven't yet been confirmed as a good fit.

The solution

Letting the tours do the selling

With HeadBox's 3D tours, the team can give enquirers a full walk-through of both properties remotely, using it either as a first look before an in-person visit or as a genuine second-stage step in the sales process. Clients get a real sense of scale, layout, and style for The Salon, the Penthouse, and the Grand Room, without anyone needing to travel.

"...and we've actually had inquiries convert just by using the HeadBox tours."

In several cases, that's been enough on its own to move an inquiry straight to a booking, with no site visit required at all.

The results

A tool the team is happy to recommend

For an events team managing two distinct venues, the tours have made it easier to showcase both spaces convincingly and efficiently, cutting down on unnecessary visits while still converting enquiries into confirmed events.

"So it's a great tool and I highly recommend it for other venues."

For Kimpton Blythswood Square Hotel and voco Grand Central, HeadBox's 3D tours have become a genuine part of how enquiries turn into bookings.

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