How Make Venues turned three separate portals into one joined-up sales engine

Three venues, three regions, one sales team to run them

"We have three venues across the UK, one in Bristol, one in Leamington Spa, so Midlands, and one in Westminster, so we use the portal for each of the venues. Obviously, the sales team have access to that, where they can get the leads directly by the portal."

Each venue has its own audience, capacity, and character — Woodland Grange alone caters for everything from 15-person executive suites to 200-guest conferences — so the sales team needed a way to manage enquiries for all three without losing the local detail that makes each property different.

3D tours, AI-powered walkthroughs, and a genuinely hands-on partnership

"We recently got a 3D tour of each of our venues, which we've had on the cards for ages... they've now gone on our website, and actually, since we've had the 3D tours on our website, we've seen our conversions go up quite a significant amount. The sales team use them to talk through the venue and show clients and send in their proposals. Within the portal, there's also the AI tool, which has been great, because they do personalized tours in certain rooms — if a client's looking for a certain event, they want to know how that event might run through a certain area of the venue, and they don't want to see the full venue. So we've done quite a lot of those AI tours, which they just save and can use for lots of other things."

Between the full-venue tours now live on the Make Venues website and the AI tool's ability to generate tailored walkthroughs of specific spaces, the sales team can meet almost any brief without needing to arrange a fresh site visit each time.