More exposure in a changing market
Ministry Venues needs no introduction… and yet here we are introducing Ministry Venues.
The Ministry of Sound transformed London’s nightlife (and an old bus garage) in 1991, becoming one of the world’s most iconic nightclub spaces. In 2018 Ministry Venues added The Ministry, a stylish Victorian factory space in Borough bringing industrial cool to smaller events, and unlocking a new corporate audience.
While Ministry Venues have brand awareness in spades (especially for Ministry of Sound), every venue knows there will be quiet periods and spaces to fill, whether that’s down to a last-minute cancellation or simply the fact that it’s another boring Tuesday.
The team wanted to ensure that quiet periods were filled and spaces were consistently booked up. They also wanted to increase exposure for their latest and lesser-known venue, The Ministry. While the Ministry of Sound would be a no-brainer for a large party, a conference or a fashion show, The Ministry is a relatively new entrant in the market for smaller events like meetings, workshops, and intimate wedding receptions.
A new channel that converts
The team at Ministry Venues quickly made the Lead Feed a part of their daily workflow, sending up to 217 messages per month to HeadBox’s event bookers.
One of the Lead Feed’s most engaged users, when Ministry Venues receives a notification letting them know about a new event that matches their requirements, they never fail to shoot their shot. Literally - they respond to 100% of relevant enquiries. We respect the hustle.
"We have loads of great spaces available at our venues that there really is something for everyone. Using the Lead Feed is great because we can log in every day and get first dibs on any relevant upcoming events in the area. There are so many enquiries to choose from!"
£100k+ is no drop in the bucket
Ministry Venues has so much to offer HeadBox bookers, but we never could have imagined the return on investment that they would achieve with the Lead Feed.
Since they joined the Lead Feed in September 2022, Ministry Venues has been matched with 114 potential events, with a total budget of £930K. That’s an average value of £8,161 per enquiry.
Take a moment to imagine being able to dip into a pool of nearly £1M in warm leads… Ministry Venues are not a team who would let an opportunity like this go to waste. They’ve closed over £107K in additional event bookings from the Lead Feed.
"We started using the Lead Feed to fill quiet periods and increase exposure to new audiences. With over £100k in bookings so far, the Lead Feed has become a vital part of our sales workflow. It's so easy to use and it's made a significant difference for us as a venue."
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