Gaining traction after relaunch
The Opera Tavern was redesigned and relaunched fairly recently in 2019. Of course we all remember the events that shortly followed… Namely the nationwide lockdown that rocked the UK’s hospitality industry. The less that can be said about that, the better.
Fast forward to 2025, the Salt Yard Group wanted to increase awareness of the Opera Tavern bar and fill the space during quieter periods. That’s where the Lead Feed comes in.
Your hotline to an engaged audience
Lead Feed users love how quick and easy it is to sign up to the platform and start seeing a return on investment. And the Opera Tavern is no exception.
Irina has made the Lead Feed a part of her morning routine, logging in first thing to see what event enquiries have been added overnight, and continuing to check the feed throughout the day to maintain momentum.
Consistency is absolutely crucial when it comes to the Lead Feed. New enquiries appear all the time, and the venues who respond proactively are much more likely to win bookings. Irina is onto a winning strategy!
12x ROI and counting...
For a beautiful venue in a central location, surrounded by the best theatre experiences London has to offer, with a beautiful menu of Spanish and Italian tapas, it’s no surprise to us that the Lead Feed has already delivered several bookings.
While brand new venues might be going for the highest possible brand awareness they can achieve, more established venues like Opera Tavern benefit from the ability to pick and choose the enquiries that work best for their venue.
In just the first few months, Irina and the team at Opera Tavern have found 16 perfect event enquiries, pitching their amazing venue and successfully closing nearly £3,000 in new bookings.
That means the team has been able to recover the cost of the subscription in just the first quarter, and any bookings throughout the rest of 2025 will be pure profit. We like those numbers!
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