A pub's quest for weekday bookings
The Brougham is a classic but stylish pub just one minute from Angel station in London. And their basement nightclub is Islington Green’s best kept secret. Its proximity to the Business Design Centre makes this venue the perfect hire for corporate parties and networking, as well as private events. So, long story short - this pub has more to offer than meets the eye.
Pubs in London, say it with us: We need more weekday bookings!
Perhaps more than any other venue type in London, pubs are typically booked between Thursday to Sunday. But with the rise of the sober movement and plenty of non-alcoholic options to enjoy, we know there are bookers out there for our pub clients every day of the week.
It’s this common challenge that brought The Brougham to HeadBox’s Lead Feed.
Grit and nerve, and plenty of leads
The Brougham first logged onto the Lead Feed in October 2022. Since then the team has been unstoppable, reaching out to almost 98% of potential bookers who had a relevant enquiry. This means they send an average of 345 messages per month to potential bookers on the platform! The team at the Brougham knows they need to send messages to close deals.
It’s all about consistency and speed on the Lead Feed. Venues who respond quickly to potential guests with a relevant enquiry are much more likely to win the event. There’s no time to waste, and that’s what keeps the team at the Brougham logged in day after day.
No more waiting for inbound enquiries
It’s been a few months since The Brougham joined the Lead Feed. Let’s take a look at the early results they’ve achieved so far.
Impressively, in just three months The Brougham has found 95 relevant event enquiries in the platform. After diligently responding to potential bookers with a venue proposal, Chloe and the team at The Brougham have been able to find and confirm over £24k in additional bookings via the Lead Feed. An unbelievable result in just a few months!
"The Lead Feed is really so quick and simple to use. When I see a new enquiry notification I just log in, check availability and send a proposal. This has helped us to get exposure to a whole new audience of bookers"
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