50M is an experimental concept store based in London specialising in contemporary fashion.
In 2018 the collaborative and activist-led collective, Something & Son converted a disused garage in Eccleston Yard into a commercial retail Space dedicated to supporting emerging designers.
In keeping with its initial inspiration, concept store 50m is also an events and exhibitions space that features a café and in-house bar, whilst the rest of the interior is completely modular and can be cleared out or utilised as desired.