How to provide VIP experiences at your event venue

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Creating a memorable VIP experience can set your event venue apart from the competition and encourage repeat business. Given London's cosmopolitan crowd and high standards for entertainment and hospitality, providing top-notch VIP service is essential. Here are some insights and actionable steps for delivering an unparalleled VIP experience at your event venue.

Understand the VIP Mindset

Understanding the expectations of VIP guests is crucial. They're not just looking for a place to attend an event; they're seeking an experience that offers exclusivity, convenience, and a personalised service.

What you can do: Conduct surveys or hold focus groups with past VIP guests to understand what they value most in their experience. Conduct competitor analysis to understand how other successful venues are attracting the VIP bookers.

Exclusive Entry and Seating

Separate entry lines and exclusive seating areas can make VIP guests feel special from the moment they arrive.

What you can do: Establish a dedicated entrance for VIP guests, complete with a red carpet and personalized check-in. Offer seating arrangements that provide better views and more privacy than standard options.

Personalised Services

Personalisation is key to a successful VIP experience. Whether it's a private coat check, custom menus, or a personal event host, these little details go a long way.

What you can do: Assign a personal concierge to each VIP guest or group. This concierge should be well-trained in customer service and fully briefed on the specific needs and preferences of their assigned guests.

Premium Amenities

Consider adding exclusive amenities that can elevate the VIP experience, such as high-end washrooms, exclusive lounges, or even temporary art installations for guests to enjoy.

What you can do: Partner with luxury brands to offer exclusive gifts or samples as part of the VIP experience. Curate premium amenity kits that reflect the event's theme and the VIP’s lifestyle.

Exquisite Food and Drink

Providing a gourmet dining experience can set your venue apart. Offer a variety of high-end catering options, from world-class cuisine to top-shelf spirits and wines.

What you can do: Hire a renowned chef to curate a special menu for VIP guests. Consider offering a tasting experience before the event to allow VIPs to select their preferred dishes and drinks.

Private Transportation

Many VIP guests will appreciate not having to worry about transportation to and from the venue.

What you can do: Partner with luxury transportation services to offer private cars or even limousines as part of your VIP package. Ensure the vehicles are well-stocked with refreshments and other amenities.

Technology Touchpoints

Leverage technology to make the experience as smooth as possible. This could include anything from a custom app for the event to easy digital payment options for any additional services.

What you can do: Use RFID wristbands or smart badges that serve as all-in-one tickets, wallets, and location trackers to help the VIP guests easily navigate the venue.

Post-Event Engagement

The VIP experience shouldn’t end when the event does. Sending a thank-you note, asking for feedback, or even offering a small gift can leave a lasting impression.

What you can do: Use high-quality photography and videography during the event to capture memorable moments in your venue. Send these to your VIP guests as a keepsake (and a reminder of how stunning the setting was).

Conclusion

Providing an unforgettable VIP experience is about attention to detail, personalised service, and the inclusion of exclusive elements that standard tickets don't offer. By incorporating these suggestions into your VIP service offering, you'll not only meet but exceed the high expectations of your London clientele.