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Switch on Demand Gen Suite so your venue is eligible for mandated briefs and prioritised placements.
When our team builds proposals for corporate clients, Demand Gen Suite venues appear higher—so you’re considered earlier and more often.
You get a steady flow of pre-qualified enquiries with real budgets—filling gaps across quieter months, weekdays, and time slots.
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“Lead Gen Suite changed how we think about filling our calendar. We're not waiting anymore, we're hunting. And we're booking events we'd never have seen through our website or other platforms.”
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Mandated clients are 23 major organisations (including Accenture, KPMG, Sky, EDF) that pay annual retainers and are contractually required to book all events through HeadBox. For venues, this means access to £50M in annual corporate spend with a 70% conversion rate, significantly higher than typical enquiries, because these clients have approved budgets and must use our platform.
Lead Gen Suite is proactive. You hunt for leads and message bookers directly. Demand Gen Suite is reactive. Our venue-finding team receives mandated RFPs, searches for suitable venues, and you appear first in results. Demand Gen enquiries convert at 70% versus typical industry rates of 10-15% because they're pre-qualified with real budgets and tight decision timelines.
Our record is 18 minutes from initial enquiry to signed contract. This speed is possible because mandated clients have pre-approved budgets, our team handles contracts and payments on their behalf, and there's no lengthy procurement process. Most Demand Gen bookings confirm within 48 hours versus weeks for typical corporate bookings.
Yes. Any bookings handled by our Venue Sourcing team is subject to commission. Demand Gen Suite gets your venue priority access to mandated corporate briefs and the HeadBox venue-finding team. So you are seen first, more often and win high-value corporate bookings.
This depends on your location, capacity, and how well you match mandated client needs. Our team procures 5,500+ events annually placing £50M globally. Venues in major business districts (London, Sydney, NYC) with strong corporate amenities typically receive more RFPs than specialised or regional venues. Your customer success manager helps optimise your profile for better matching.